Here is how they work:
Tweets – Tweets ascribed to a linear TV episode. – WE ARE SO BALLING AT THIS.
Unique Authors – Unique Twitter accounts that have sent at least one Tweet ascribed to a specific TV episode. WE ARE LOW HERE BUT WE KNOW THAT
Impressions – The number of times any Tweets ascribed to a TV episode were seen. WE ARE ALSO BALLING AT THIS
THIS IS WHERE WE TEND TO LOSE IT – Unique Audience – The total number of distinct Twitter accounts accruing at least one impression of one or more different Tweets ascribed to a TV episode.
IN PLAIN-SPEAK, HOW MANY TIMES IS YOUR #HANNIBAL POST RT/REPLIED/LIKED? OUR PROBLEM BOILS DOWN TO THIS, WE ARE SORT OF INCESTUOUS. WE REPLY TO EACH OTHER AND TO THE PEOPLE WE KNOW.
THIS WEEK OUR GOAL NEEDS TO BE
- TO FOLLOW NEW (TO YOU) FANNIBALS ON TWITTER
- TO MAKE SURE TO WATCH THE TAG DURING THE EPISODE (TWEETDECK VERY CONVENIENT FOR THIS)
- TO RT/REPLY TO AS MANY UNIQUE PEOPLE (THAT IS DIFFERENT) PEOPLE ON TWITTER AS POSSIBLE
I AM GOING TO MAKE A LIST OF FANNIBALS ON TWITTER THAT I HAVE, AND THIS COULD BE A REALLY FUN WAY FOR US TO IMPROVE RATINGS AND MAKE NEW FRIENDS!
STAY TUNED 🙂